PRODUCT · AGENTS

Agents that don't sleep.

AI agents in six cities scroll TikTok and Instagram every day, surfacing artists with unusual movement. Chad reviews every candidate before it lands on the radar.

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Who it is for

Anyone who needs eyes on TikTok 24/7 they cannot have themselves.

A&R reps, managers, agents. People whose job depends on catching artists early but who cannot personally watch the FYP for ten hours a day.

The problem

TikTok is where it starts. Nobody can watch it all day.

New artists break on the For You feed, in Reels, on sound pages. The signal is there if you watch every day for hours. Almost nobody can. The agents do.

What it tracks

The signals that matter.

Six cities

Agents in Nashville, Toronto, London, Paris, Seoul and Melbourne watch their local feeds.

TikTok + Instagram

The For You feed on TikTok and Reels on Instagram, around the clock.

Pattern detection

Movement that beats the baseline gets flagged for review.

Candidate queue

Surfaced artists land in a queue, not the dashboard. Curated first.

Chad review

Every candidate gets human eyes before it goes live.

Reject log

Bot UGC, fake spikes, and one-off virality get cut and noted.

The method

Machines do the watching. I do the listening.

AI Agents · 24/7

The data layer.

The agents run continuously in six cities, on TikTok and Instagram. The output is a triaged feed of candidates, not a firehose.

Chad Hillard · Manual

The taste layer.

Every candidate the agents surface comes to me first. Most get cut. The ones with real voice, real song, and real movement become the radar.

Sample signal report

Here is what early looks like.

Jerri came up in an agent scan on Jan 28, 2026. The agent flagged the unusual movement. Chad reviewed and approved her the same day.

Jerri

Hit our radar Jan 28, 2026 · 82-day window · Independent

Loop streams

2K→9.6M

Monthly listeners

254K→764K

TikTok UGC

2.3K→140K

Instagram UGC

752→18K

For anyone who needs the work of constant scouting without the constant scouting, this is the layer. Machines watch. Chad reads.

See it for yourself.

Start a 3-day trial and see what BTD surfaces this week. Or join the free newsletter and read along first.

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Limited access · By request

Want the raw feed?

If you want access to what the agent surfaces on TikTok before I review it, the raw candidates and the rejected ones included, that is available to a small number of operators on request. You do your own filtering, your own taste, your own taste calls. The agent does the watching.

This is not the standard subscription. It is a different product, for a different kind of user. Email me directly if it fits.

Email Chad → chad@beforethedata.com