PRODUCT · UGC

Where the culturemoves first.

TikTok and Instagram song-level video counts on every artist’s top 10 tracks. Daily growth, change rates, and pattern-break alerts.

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Who it is for

Anyone who needs to see which song is actually working.

Marketers, managers, A&R, supervisors. The people whose decisions hinge on whether a song is being used by real listeners or whether it’s a stat in a spreadsheet.

The problem

Stream counts lag what creators are doing.

A song that is going to break shows up in UGC first. Creators use it, the audio page fills, the count climbs. Streams catch up two to four weeks later. Watching streams alone means you’re always behind.

What it tracks

The signals that matter.

Daily video counts

TikTok and Instagram. Per song, per artist, every day.

Growth rate

Day-over-day and week-over-week. Filter for acceleration.

Pattern breaks

Spikes that beat the artist’s own baseline. Auto-flagged.

Top 10 tracking

The artist’s 10 most-streamed songs, plus every new release.

Cross-platform

TikTok and Instagram side by side. Spot which platform is leading.

Multi-day trend

Sustained climb vs. one-off virality. Built into the chart.

The method

Machines do the watching. I do the listening.

AI Agents · 24/7

The data layer.

AI agents pull video counts from TikTok and Instagram daily. The dashboard graphs the change for you.

Chad Hillard · Manual

The taste layer.

I read the UGC the way an A&R rep does. Real users vs. bots, organic trend vs. paid push, song vs. moment. The dashboard shows the count. I tell you whether it counts.

Sample signal report

Here is what early looks like.

Jerri’s "Loop" went from 2.3K TikTok videos to 140K in 82 days. The chart showed the curve before the streams confirmed it.

Jerri

Hit our radar Jan 28, 2026 · 82-day window · Independent

Loop streams

2K→9.6M

Monthly listeners

254K→764K

TikTok UGC

2.3K→140K

Instagram UGC

752→18K

For anyone who needs to know what is breaking before it breaks, this is the read. UGC leads. Streams confirm.

See it for yourself.

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