PRODUCT · ALERTS

Get the call first.

In-dashboard badges and email alerts on stream velocity, sustained momentum, UGC spikes, and follower jumps. Sent the moment they trigger.

Who it is for

People who need to act on signal, not check it.

A&R reps and managers who do not want to log in every morning to scan dashboards. The alert finds you when something changes, not when you happen to be looking.

The problem

A daily check-in is too late.

The artist who breaks on a Tuesday afternoon does not wait until Wednesday morning when you log in. By then, three other people have already DM’d the manager. Alerts close the gap.

What it tracks

The signals that matter.

01
Stream velocity
Triggered when daily streams cross thresholds against the artist’s own baseline.
02
Sustained momentum
Multi-day climbs, not one-day spikes. Filters out fluke days.
03
UGC spikes
TikTok or Instagram video count growth breaking pattern.
04
Follower jumps
Social account growth that beats the artist’s own rate.
05
New artist adds
Email when a new artist clears review and lands on the radar.
06
In-dashboard badges
Visual flags on the dashboard for everything above. No email needed.
The method

Machines do the watching. I do the listening.

AI Agents · 24/7

The data layer.

Alerts run on the same data the dashboard uses. Every metric is checked daily. Triggers fire automatically.

Chad Hillard · Manual

The taste layer.

I do not write the alerts. The system does. But the thresholds are calibrated against what real movement looks like, based on what I have seen for 19 years.

Sample signal report

Here is what early looks like.

Jerri triggered three alerts in her first 14 days on the radar: a UGC spike on Feb 8, a stream velocity break on Feb 12, and a follower jump on Feb 19.

Jerri
Jerri
Hit our radar Jan 28, 2026 · 82-day window · Independent
Loop streams
2K9.6M
Monthly listeners
254K764K
TikTok UGC
2.3K140K
Instagram UGC
75218K
For anyone who needs to act fast, the alerts find you. The signal is on. The check-in is not.

See it for yourself.

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