FOR BOOKING AGENTS

Get on the call before another agency does.

Booking agents win on timing. The earlier you reach an artist who is starting to break, the easier the conversation, the longer the relationship, and the more upside on every show that follows.

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Who it is for

Agents at booking and talent agencies.

Agents hunting for the next artist to represent, and matching emerging acts to tour packages, festivals, and support slots before everyone else makes the same call.

The problem

By the time the buzz hits the trades, the artist already has agency interest.

Once an artist breaks publicly, every agency wants in. Their inbox fills, their team tightens, and the introductions get harder to make. The advantage is recognizing the curve months earlier and being the first agent in the conversation.

What BTD tracks

The signals that matter for this role.

Stream velocity

Daily Spotify streams on the top song. The number that confirms momentum is real before the inbox fills.

Monthly listener swings

Artist-level monthly listeners. The leading indicator that an act is building real audience, not just hype.

UGC growth

Daily TikTok and Instagram video counts across the top 10+ songs. Where culture moves first.

Catalog watch

An artist’s top 10 songs plus every new release, tracked from day one.

Social Score

Our proprietary blend of momentum, consistency, and engagement. Updated daily.

Spike alerts

In-dashboard badges and email on stream velocity, sustained momentum, UGC spikes, and social follower jumps.

The method

Machines do the watching. I do the listening.

AI Agents · 24/7

The data layer.

AI agents scroll TikTok daily, the FYP and hundreds of hashtags, surfacing artists with unusual movement. The output is a triaged feed of candidates, not a firehose.

Chad Hillard · Manual

The taste layer.

I separate real taste and culture fit from fake spikes. Bot UGC gets cut. One viral moment without a song behind it gets cut. What lands on your dashboard is worth a real outreach.

Sample signal report

Here is what early looks like for you.

Hit our radar Jan 28, 2026 with 2,574 followers and 2K Spotify streams on a single track. 82 days later, the data was right.

Jerri

Hit our radar Jan 28, 2026 · 82-day window · Independent

Loop streams

2K→9.6M

Monthly listeners

254K→764K

TikTok UGC

2.3K→140K

Instagram UGC

752→18K

For a booking agent, this is the difference between a cold email at 2,574 followers that gets read and a follow-up at 100K that ends up in the manager’s filter.

Get the shortlist before the room.

Start a 7-day trial and see what BTD would surface for your role this week. Or join The Radar, the free weekly newsletter, and read along first.

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