FOR MUSIC SUPERVISORS

Find sync songs while they are still affordable.

The best sync finds are usually buried before playlists and press catch up. We surface the song while the artist still answers the email, and the price still makes sense.

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Who it is for

Music supervisors sourcing for film, TV, ads, and brand work.

Supervisors hunting songs with real cultural pull but reasonable clearance and reasonable response time. People whose job is finding the cue that lands and the artist who is still reachable.

The problem

The good ones get expensive fast.

Once a song is on a major editorial playlist or hits press, the price doubles and the response time slows. The licensing window is narrow, and most supervision tools are built around catalogs that are already past it.

What BTD tracks

The signals that matter for this role.

UGC growth

How real listeners are using and describing the song. Cultural pull, not just streams.

Catalog depth

One song or a real body of work. Matters for matching to project tone.

Social velocity

Whether the artist is engaged enough to say yes to a sync conversation.

Streaming changes

Daily Spotify streams. Confirming it is not a fluke before pitching.

Discovery signals

Pre-major-playlist songs moving on their own. The licensing window.

The method

Machines do the watching. I do the listening.

AI Agents · 24/7

The data layer.

AI agents scroll TikTok daily, the FYP and hundreds of hashtags, surfacing artists and songs with unusual movement. The output is a triaged feed, not a firehose.

Chad Hillard · Manual

The taste layer.

I screen for taste, context, and whether the artist or song actually feels usable. Some songs move because they are great. Some move because they are loud. The first ones land in sync. The second ones do not.

Sample signal report

Here is what early looks like for you.

Jerri’s "Loop" was a 2K-stream song on Jan 28, 2026. By April it had been used in 140K TikTok videos. The licensing window during weeks one through six was wide open. By week ten it was closing.

Jerri

Hit our radar Jan 28, 2026 · 82-day window · Independent

Loop streams

2K→9.6M

Monthly listeners

254K→764K

TikTok UGC

2.3K→140K

Instagram UGC

752→18K

For a supervisor, early access is everything. Find the song while the artist still answers the email. Licensing is a relationship business, and the first call lands different from the fifteenth.

Get the shortlist before the room.

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