FOR BRANDS

Find the artists your audience will care about before everyone else.

Culture moves before campaign calendars do. BTD helps brands spot artists with real momentum while partnerships still feel early, specific, and credible.

Needs Review
Needs Review: the artists picked this week
Needs Review on a phone
Live product Needs Review: artists with real momentum, before the campaign calendar catches up. Artist names shown are fictional.
Who it is for

Brand marketers, culture teams, creator partnerships, and music strategy leads.

Brand teams looking for artists to partner with before they become expensive, overexposed, or obvious to every competitor in the category.

The problem

The obvious name is usually already too late.

The artist who feels inevitable in Q4 was usually building an audience quietly in Q1. Waiting for charts, headlines, or agency decks means entering after the price and noise have already moved.

What BTD tracks

The signals that matter for this role.

01
UGC growth
TikTok and Instagram video counts. Real users, not bots.
02
Brand fit
Audience, world, tone, and whether the artist can credibly carry a partnership without feeling rented.
03
Social velocity
Post frequency and consistency. Whether the artist actually shows up.
04
Demand changes
Spotify movement, UGC lift, and social momentum before the broader market catches up.
05
Culture signals
Which artists are starting conversations, shaping taste, and showing up in the feeds that matter.
Inside the dashboard

What you actually work from.

01 · FOLLOWING

Track the artists your audience is finding.

Follow artists and watch listeners, streams and UGC grow before you commit to a partnership.

  • See real momentum, not vanity numbers
  • UGC counts show what fans actually use
  • Desktop and phone
Following
Following: every artist you track and how they are moving
Following on a phone
02 · ALERTS

Move while it still feels early.

Alerts flag the jump the day it happens, with the song and the numbers behind it.

  • Every alert names the song behind it
  • Dashboard and email
  • Built for desktop and phone
Alerts
Alerts on the desktop dashboard
The same alert on a phone
Add-on · The Raw Feed

Every find, before anyone picks.

Needs Review is the artists I pick. The Raw Feed is everything our six AI agents find, the day they find them, before anyone picks.

The Raw Feed
The Raw Feed: every AI find, newest first, with shortlist and Not for me
Every findEvery artist our AI agents find, the day they find them.
Your shortlistShortlist, skip and add private notes as you go.
Nothing expiresEvery find stays listed, newest first.
Built for speedKeyboard shortcuts for fast review on desktop.
Pro + The Raw Feed · $149.99/month
The method

Machines do the watching. I do the listening.

AI Agents · 24/7

The data layer.

AI agents in six cities scroll TikTok and Instagram every day, surfacing artists with unusual movement. The output is a triaged feed of candidates, not a firehose.

Chad Hillard · Manual

The taste layer.

I add the human read: taste, ceiling, story, and timing. The dashboard shows what is moving. I tell you whether the artist behind it is actually the bet.

Sample signal report

Here is what early looks like for you.

Jerri arrived on the radar at 2,574 followers and 2K Spotify streams. By the time a partnership conversation made sense, the data showed every dollar of the swing in real time.

Jerri
Jerri
Hit our radar Jan 28, 2026 · 82-day window · Independent
Loop streams
2K→9.6M
Monthly listeners
254K→764K
TikTok UGC
2.3K→140K
Instagram UGC
752→18K
For a brand, this is the difference between building with the artist early and renting the moment after everyone else has found it.

Find the artist before the campaign deck.

Start a 3-day trial and see which artists are already moving before they become obvious brand targets. Or join The Radar and read along first.

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