FOR BRANDS

Find the artists your audience will care about before everyone else.

Culture moves before campaign calendars do. BTD helps brands spot artists with real momentum while partnerships still feel early, specific, and credible.

Start 7-day trial → Join The Radar

Who it is for

Brand marketers, culture teams, creator partnerships, and music strategy leads.

Brand teams looking for artists to partner with before they become expensive, overexposed, or obvious to every competitor in the category.

The problem

The obvious name is usually already too late.

The artist who feels inevitable in Q4 was usually building an audience quietly in Q1. Waiting for charts, headlines, or agency decks means entering after the price and noise have already moved.

What BTD tracks

The signals that matter for this role.

UGC growth

TikTok and Instagram video counts. Real users, not bots.

Brand fit

Audience, world, tone, and whether the artist can credibly carry a partnership without feeling rented.

Social velocity

Post frequency and consistency. Whether the artist actually shows up.

Demand changes

Spotify movement, UGC lift, and social momentum before the broader market catches up.

Culture signals

Which artists are starting conversations, shaping taste, and showing up in the feeds that matter.

The method

Machines do the watching. I do the listening.

AI Agents · 24/7

The data layer.

AI agents scroll TikTok daily, the FYP and hundreds of hashtags, surfacing artists with unusual movement. The output is a triaged feed of candidates, not a firehose.

Chad Hillard · Manual

The taste layer.

I add the human read: taste, ceiling, story, and timing. The dashboard shows what is moving. I tell you whether the artist behind it is actually the bet.

Sample signal report

Here is what early looks like for you.

Jerri arrived on the radar at 2,574 followers and 2K Spotify streams. By the time a partnership conversation made sense, the data showed every dollar of the swing in real time.

Jerri

Hit our radar Jan 28, 2026 · 82-day window · Independent

Loop streams

2K→9.6M

Monthly listeners

254K→764K

TikTok UGC

2.3K→140K

Instagram UGC

752→18K

For a brand, this is the difference between building with the artist early and renting the moment after everyone else has found it.

Find the artist before the campaign deck.

Start a 7-day trial and see which artists are already moving before they become obvious brand targets. Or join The Radar and read along first.

Start 7-day trial → Join The Radar (free)